Defiantly Human

wonderfully human and defiantly so.

When copywriter Steve Connelly established Connelly Partners in 1999, he set out to do one thing: to show the world that good people can do exceptional work. We celebrate the unique abilities of humans and those things only humans can do and can feel.

Our purpose is to be Defiantly Human, to defend humans and explore the emotional reasons we all have for buying what we buy, liking who we like, loving who we love, living where we live. We are 120 Defiantly Human people that believe in the power of data, but also the reality of emotion.

Defiantly Human
Boston skyline


Founded in 1999, Connelly Partners Boston is the largest independently owned agency in New England with over 130 people across both offices. Finding that defiantly human insight that consumers will deeply relate to has been the main goal of the agency since day one.

Both CP Boston and Dublin work simultaneously to provide integrated services which range from advertising and analytics to full-service media, PPC, digital and shopper marketing.


Yellow morning sunlight on a Dublin street


The Defiantly Human spirit cannot be constrained by borders—natural or man-made. So, it crossed the pond and found another home here with us in Dublin. And not solely because we’re a tech hub. But because we too understand that data should inform, not determine thoughts. And algorithms should advise, and never define ideas. Our desire to constantly tweak, reinvent and reimagine are all basic tenets of being Defiantly Human and because of that, it’s spirit has never felt more welcome.

we do.


Brand + Business Strategy
Digital + Social Marketing
Humanity Hub


Integrated Advertising
Brand Identity
Collateral + Packaging
Digital + Social Content
Full Service Production


Measurement and Data Strategy
Campaign Reporting and Analysis
Conversion Rate Optimization
A/B and Multivariate Test Design

Brand Leadership

Client + Business Advocacy
Scope + Project Management


Digital + Traditional Media Buying + Planning
Analytics + Reporting

Social Media

Social Channel Strategy
Community Acquisition & Management
Content Planning & Development
Social Media Analytics & Insights

Influencer Marketing

Influencer Relations
Campaign Planning & Management
Influencer Insights Panels


UX Design + UI Development
Data Strategy + Analytics

Shopper Marketing

Path to Purchase Mapping
Digital, Retail + e-Commerce Activation
Consumer Promotions
Trade Marketing