Good work means more than good work.
To create good work is one thing. To create good work that is relevant is another kettle of fish. The work we do before the work you see begins by deep-diving the data. Filtering out the elusive human truth that connects the brand and the customer. Identifying the shared value that prompts engagement. Crafting the message that influences behaviour.
Good work is only truly good when it works.
- Social/Video Content