The Brief.

Campaign to launch the A3.

As part of the launch for the all-new Audi A3 we created a through-the-line campaign which involved localising international creative. 

A vital part of the brief was to communicate that the A3 hadn’t just had a face lift but rather this was a total remodel of a cult classic. The all new Audi A3 is vision. Not revision. 

Results are showing that visits to websites are up 50% YoY and car car configurations up +90% YoY. 

In addition, the bespoke riverblock and digital insert format on the outperformed a portfolio of competitors over the past 2 years. Truly amazing results for a remarkable car. 

OOH, Press, Radio, Digital