The Brief
A legendary race and organization, the Boston Marathon and Boston Athletic Association got their start in l887. The fabled brand was due for a fresh retelling of their story and heritage modernizing it to appeal to the new generation of runners.
We took a digital-first approach and applied this new branding to their mobile app and website. Our goal was to optimize peoples’ experiences, connecting participants, spectators and volunteers to all B.A.A. races.
global reach (number of countries):
client quote:
104
app downloads:
app screen views:
app avg. session (min):
177K
10.4M
28:32
site increase (pages/session):
site increase (avg. session duration):
site increase (pageviews):
24%
9%
13%