The Brief.

Fresher’s Week is a big week on the Bus Éireann / Expressway calendar. We engage students across the country with impactful experiential activities, illustrating the benefits of bus travel and showing how Bus Éireann/Expressway are the best choice for student travel. Money off vouchers for student travel, activations with brand ambassadors and distributing goodie-bags helps raise awareness, backed up by strong digital and social campaigns. Campaign figures showed redemption rates up 121% YOY.




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