Bus √Čireann

Bringing People Together

Our job is to solve client challenges with creative solutions. Our client, Bus √Čireann, wanted to produce a new television spot highlighting the fact that people are more connected and productive commuting on the bus than they can be commuting in their own cars. But they had a very limited production budget. Ever the Defiant Humans, we decided not to hire a traditional production company, but rather hire a lean but expert crew along with art students. We gave them a shot list, and had them capture moments on the bus over two days using their iPhones. The result? A very happy client who felt we created more authentic, more real and more affordable content that captured the advantages of taking the bus without any production compromises.