The Brief

When people looked at the iconic New England Aquarium building on Boston’s waterfront, they thought of penguin feedings, fur seal trainings and a sting ray touch tank. We needed to show them what’s on the other side of their ticket: namely, some of the world’s most important work in ocean research and conservation.

Stat Long Fact Row
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 "statistic": {
  "stat_title": "total creative<br />\r\nfiles produced:",
  "stat_number_unit": "120"
 },
 "fact": {
  "fact_title": "campaign<br />\r\nby the numbers:",
  "fact_content": [
   {
    "fact_text": "Across all partners, the campaign has generated over 1 million video views and over 237 million impressions.",
    "fact_link": null,
    "fact_link_supporting_text": null
   }
  ]
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}

total creative
files produced:

campaign
by the numbers:

120

Across all partners, the campaign has generated over 1 million video views and over 237 million impressions.

Out of Home

Digital Videos

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