Salem Five Bank | Connelly Partners Dublin

The Brief

But first, let’s find a bank willing to make a stand. Willing to do everything in its’ power to streamline banking and to bring tools to the forefront of the banking experience, so customers come first. We knew Let’s uncomplicate money was the perfect platform for Salem Five Bank, because we knew they could deliver on it.

Stat Long Fact Row

{
 "statistic": {
  "stat_title": "decrease in average age of customer base:",
  "stat_number_unit": "10yrs"
 },
 "fact": {
  "fact_title": "results of campaign:",
  "fact_content": [
   {
    "fact_text": "Three years after the launch of the \"Let's uncomplicate money\" platform, the average customer base decreased from 51 years to 41 years.",
    "fact_link": null,
    "fact_link_supporting_text": null
   }
  ]
 }
}

decrease in average age of customer base:

results of campaign:

10yrs

Let's uncomplicate money.

The Brief

decrease in average age of customer base:

results of campaign:

Three years after the launch of the "Let's uncomplicate money" platform, the average customer base decreased from 51 years to 41 years.

TV Spots

2020

al fresco