The Brief

Even as the world’s biggest luggage brand, Samsonite had never done a lot of talking about its brand. Everything we had created to this point was around products: suitcases, carry-ons and business bags. This was an opportunity to reset, a chance for Samsonite to holistically go to market with a unified campaign that spoke to its connection with its customers.

And that’s where we came in with a new positioning, global tagline and campaign.

Samsonite luggage and backpack
Stat Long Fact Row
{
 "statistic": {
  "stat_title": "completed video views:",
  "stat_number_unit": "6.5M"
 },
 "fact": {
  "fact_title": "Penn Station domination: ",
  "fact_content": [
   {
    "fact_text": "We created a total of 61 individual creative files to fulfill 264 placements in the station. ",
    "fact_link": null,
    "fact_link_supporting_text": null
   }
  ]
 }
}

completed video views:

Penn Station domination:

6.5M

We created a total of 61 individual creative files to fulfill 264 placements in the station.

Samsonite veteran athlete luggage
Samsonite photographer's luggage
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what would be in savitha sridharan's samsonite luggage
Samsonite luggage out of home promotional posters
Samsonite luggage out of home promotional posters

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