The Brief

After proving that Gorton’s fish sticks were the preferred snack of Poseidon and Co., we decided to take things up a notch. And by “up”, we mean above sea level. So we found ourselves an affable (if not awkward) everyman, loaded him up with fish sticks, and sent him into the world with a mission: turn fish skeptics in believers, and spread the goodness of the sea to everyone.

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