In 2020, Titleist unveiled the newest version of the highly popular AVX golf ball, designed for golfers looking for more distance and a softer feel. These players have a deep understanding of their own games. They can recite their exact ball speeds, spin rates, and launch angles. To put it simply, they know their numbers.
The intent of this campaign was to acknowledge this awareness and position new AVX as a way golfers can improve upon their numbers and, in turn, hit it longer and shoot lower scores. The modern, high tech look and feel helps to reinforce the advanced technology that went into AVX and premium performance golfers can expect on the course.