UNIVERSITY OF LIMERICK

International lead generation campaign

UL – EDGE

We worked with the University of Limerick to deliver an integrated, international lead generation campaign for their world-class UL Taught Postgraduate programmes targeting Irish, UK, German and Greek students. Ongoing for three years, the recruitment campaign outperformed expectations year-on- year while helping to grow brand awareness. Digital marketing efforts involved Search, Display, Re-marketing, YouTube and Facebook.